The breakdown may be different now, as more consumers are concerned with product labels and certifications. Large brands’ products that use GMO ingredients likely also saw huge sales during the last two years, especially during the early days of the COVID-19 pandemic, but the growth percentage might not have been as high as a smaller Non-GMO Project Verified product. In the days that GMO labeling laws were being debated, it was estimated that 75% of grocery store products qualified as GMO. corn and soybeans are produced using genetically modified varieties, according to the USDA, there are several existing products that cannot qualify for Non-GMO Project verification. Given the fact that more than 90% of U.S.

There is still growth happening in products that aren’t trying to position themselves as non-GMO. However, these results need to be looked at for what they are.

Those that simply billed themselves as non-GMO saw 40.5% growth, and those without non-GMO labels grew 22.2%. In terms of dollar volumes, Non-GMO Project Verified frozen plant-based meats frozen and refrigerated meat, poultry and seafood and refrigerated eggs saw offerings with the butterfly grow far more than those products that simply billed themselves as non-GMO or had non-GMO labels.įrozen and refrigerated meat, poultry and seafood products with the butterfly saw 52.5% sales growth, for example. Across the board, the Non-GMO Project butterfly gave a large boost to sales growth. This study pulls together SPINS point-of-sale data for both natural and multi-outlet stores for the 104 weeks ending Dec. Many products that are not required by federal law to label bioengineered ingredients are not eligible for Non-GMO Project verification. If a consumer cares about GMOs in their food, they know they need to look for the Non-GMO Project’s butterfly. The certification is granted to products that meet a stringent set of regulations that ensure genetically modified or bioengineered ingredients are not included.

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